Year : 2015
Location: Jeddah (Saudi Arabia)
Shop Area: 670 sqm
The design concept for a fashion store in a shopping center in Jeddah was developed to attract the customer through a sensorial way, conveying the values, the vocation and the brand experience as well as showcase the products.
The study started from the store's windows, made by screen panels, which show the entire collection and offer the opportunity to purchase products even when the shop is closed. Inside, the client is accompanied by the constant assistance of the salers and guided in the decision through 'magic mirror'.
In the fitting rooms will be possible to change the worn products, just using the magic mirror, and find practical accessories for the perfect outfit.